How to negotiate great partnerships from the start

Join Jens Weitzel,  an enterprise software and technology executive and startup instructor at UCSC Silicon Valley Extension, for a virtual seminar exploring the opportunities and challenges of strategic partnerships as a key component of any go-to-market startup strategy.

We’ll explore 10 critical questions startups need to answer when planning to pursue partnerships with established, and frequently, much larger corporations. Gain insights into critical pitfalls and learn about a recommended course of action for positioning, negotiations, and execution, all with the goal of creating synergistic partner engagements and successful outcomes. Bring your questions!

Also, learn about Jens’s new live-online course, Strategic Partnership Development starting March 17. This is the first course in a new Silicon Valley Startup series, a joint UCSC SIlicon Valley Extension project with Silicon Valley Ignite.

JENS WEITZEL, MBA, managing partner at Yabusame Partners, is an enterprise software and technology executive who has held senior executive roles in strategy, sales, and business development at global enterprises and Silicon Valley startups. A frequent speaker, judge, and panelist at technology events, he serves as strategic advisor or board member on numerous startup boards and is an active mentor at several Silicon Valley accelerators.

No recording will be made, but our savvy Student Services team and startup instructors are happy to answer your questions. Please reach out to us——if you have a question or are interested in our next quarterly webinar on the topic. 

Tuesday, March 2 at 6:00pm to 7:00pm

Virtual Event

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This event requires registration.