Create a powerful branding strategy for your company

In this workshop with Lynn Nichols, CEO of X Intellectual Property and UCSC Silicon Valley instructor, we'll look at what's at stake in the company name and discuss strategy to craft a great name and a great brand behind it.


  • The nuts and bolts of name development, including what makes a name successful
  • How to identify opportunities to stand out against competitors
  • Common pitfalls and how to avoid them
  • Trademark and domain considerations


Also, learn about Lynn’s new live-online course, Verbal Identity: Creating Your Strategic Brand starting Feb. 23. This is a course in our new Silicon Valley Startup series, a joint project with Silicon Valley Ignite. For more information, visit


Lynn Nichols​, is the CEO of X Intellectual Property. Formerly a professor of linguistics at Harvard University and UC Berkeley for 14 years, she has deep expertise in how we use names, the form and meaning of words, and the intuitions behind language. She serves as an advisor on name strategy and brand development at Stanford’s Center for Entrepreneurial Studies, Alchemist Accelerator, and incubators, seed networks and VC mentors for startups. Her work with startups and established businesses includes name development, strategic name positioning, branding, brand positioning, brand core, brand strategy, and messaging. Lynn’s experience includes consumer tech, B2B tech, medtech, biotech, senior care tech, finance, real-estate, nonprofits and PR in Silicon Valley and globally.


No recording will be made, but our savvy Student Services team and startup instructors are happy to answer your questions. Please reach out to us——if you have a question or are interested in our next quarterly webinar on the topic. 


Thursday, January 21, 2021 at 6:00pm to 7:00pm

Virtual Event

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This event requires registration.