Counterculture, Capitalism, and the Grateful Dead

The newest exhibit featuring the Grateful Dead Archive explores how the band pioneered new ways of thinking about work, about being in business, and about the relationship between creators and their communities. Called Put Your Gold Money Where Your Love Is, Baby: Counterculture, Capitalism, and the Grateful Dead, the exhibit features documents, photographs, recordings, merchandise, and media clippings from newly processed business records of the band. Come and explore how the band's DIY approach to being working artists helped to redefine business practices in the 20th century.

On view through December 20, 2019.

Open to the public during all normal McHenry Library hours.

Tuesday, September 17

More dates through December 20, 2019

McHenry Library, Dead Central Gallery on Library's Main Level
1156 High St, Santa Cruz, California 95064

Event Type


Invited Audience

Alumni, Faculty & Staff, Students, Prospective Students, General Public


Arts & Culture

Library, University
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Christopher Freeman

Christopher Freeman left a positive review 9/7/2019

One of my favorite things from college.I learned so much that I apply to my company now. Hope you have a good turn out!