If You Don’t Market Yourself, Who Will?

Integrating key marketing concepts into your career development

You don’t have to be a professional marketer to benefit from universal marketing principles.

Join Ly-Huong Pham, a CEO and international educator with over 30 years’ experience in high tech and education, as she lays out a clear marketing framework for your job search and ongoing career growth.

In this online discussion about how to build your professional value proposition, she’ll introduce ideas to support a successful professional journey and dispel common marketing myths. Learn to identify your strengths, target the best jobs and cultivate relationships that support your long-term career goals.


1)  Understand what people are really buying and what they’re willing to pay for
     •  Develop a deep knowledge of yourself
     •  Craft your message

2)  Develop a strategic fit
     •  Select your target market
     •  Convert an interview into a relationship

3) Build relationship lifetime value
     •  Negotiate what matters
     •  Work with recruiters and other key stakeholders


Ly-Huong Pham, M.A., M.B.A., Ph.D., an experienced executive and educator with over 30 years of global experience in high tech and higher education, is CEO of Mobiscale LLC, a provider of management, educational and software consulting services. Her clients range from startups to Fortune 500 companies in various sectors, including high tech, social media, mobile, and higher ed. She has also taught courses in computer science, business management, and marketing in the U.S. and Asia, sharing her integrative view of academic theories and professional lessons learned from company turnarounds, new market development, startup launches, and corporate spin-offs. She serves as chair of the Marketing Management Certificate Program Advisory Board for UCSC Extension.



Job Market Insights is a weekly community discussion providing strategies for professional success in this unique job market. It is hosted by UCSC Silicon Valley Extension, the professional development arm of UC Santa Cruz.

Wednesday, August 5 at 2:00pm to 3:00pm

Virtual Event





UCSC Silicon Valley Extension


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