Lean execution of your business plan

It happens all too often, overelaborate business plans that result in wasted time and resources. 

Join Sal Lucido, M.S., B.S., PMC-IV, an entrepreneur with more than 20 years of startup and tech experience, for a virtual presentation on developing right-sized business plans. You’ll learn the right formula for employing a lean execution strategy that uses the marketplace to continuously test, learn, and act. 


  • Business plan fundamentals: market problems, market definition, product definition, go-to market strategy, financial model, risks
  • The three stages of a startup
  • Developing a lean canvas for documenting and sharing your vision
  • Engaging in validated learning
  • The role of your minimum viable product (MVP)
  • When to pivot or proceed and why


There is something valuable in this talk for every stage of startup. Whether your company is still an idea in your head or already in the market, We’ll lay the groundwork for you to achieve better results.

Bring your questions!


SAL LUCIDO, M.S., B.S., PMC-IV, an entrepreneur with more than 20 years of startup and tech experience, is co-founder of AssurX, a multi-million-dollar, international Silicon Valley software company. He has worked as a technical and creative entrepreneurial leader and mentor, founding and growing businesses, developing high-tech teams, and managing business growth and profitability. Lucido has a master’s degree in engineering from San Jose State University and is Pragmatic Marketing Certified – Level Four. He has a deep software cloud-based app coding experience and teaches university-level courses in business and marketing.


Learn about Sal’s new live-online course, Business Development for Founders, starting Feb. 24. This is the first course in a new Silicon Valley Startup series, a joint project with Silicon Valley Ignite.


No recording will be made, but our savvy Student Services team and startup instructors are happy to answer your questions. Please reach out to us—extension@ucsc.edu—if you have a question or are interested in our next quarterly webinar. 

Tuesday, January 26 at 6:00pm to 7:00pm

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