Wednesday, September 25, 2024 5:30pm to 7pm
About this Event
1008 Ranch View Road, Santa Cruz, California 95064
https://ucsantacruz.co1.qualtrics.com/jfe/form/SV_aWNKgo5icShMf9IJoin us for an evening with Maisie Ganzler, author of the newly published: You Can't Market Manure at Lunchtime: Five invaluable lessons for doing sustainability right, doing it profitably, and getting the credit you deserve.
Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place or at the wrong time.
Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.
Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers' markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it. No matter what industry you're in, Ganzler's stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right.
Ganzler will discuss her book and answer questions. Copies of the book will be available for purchase. Doors open at 5PM, speaking begins at 5:30, limited seating. Light snacks will be available.
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